Beauty never stops evolving, nor do our events: ALTERNATIVE FRAGRANCE & BEAUTY, Informa’s new meeting for brands to make their mark
After 13 years, Beyond Beauty Paris is transforming itself into two different events. The first edition will take place in the month of June, from the 16th to 18th, with a brand new meeting dedicated to cosmetics and alternative perfume brands, at the Carreau du Temple. More than just a fair that breaks the rules, the event will host around a hundred participants carefully selected in an unusual and unique setting that was designed by the agency Centdegrés.
A NOVEL EVENT
The first two days will be dedicated to business meetings and to exchanges between brands, distributers, and international buyers looking for something unusual: department stores, e-shop, concept stores, selective distribution and assisted sales, independent perfumeries, niche perfumeries, pharmacies, health and beauty stores, drugstores, alternative networks, travel retail, spas, hotel groups, boutique hotels, and more.
For the first time, the last day will be open to the public: the exhibiting brands will be able to sell their products on site and to test their potential, but, more than anything, they will have the opportunity to establish a direct link with their customers and to forge an intimacy with the brand.
The shared passion of all the actors in the market will find its echo in the rare perfumes and alternative cosmetics displayed in a new format that resembles a pop-up store.
Never before seen in the world of beauty fairs, the event will also draw inspiration from beyond the walls of the Carreau du Temple, creating synergies with the boutiques that characterize the alleys of the Marais neighborhood.
Who should participate?
This exhibition is targeting all creative cosmetic and perfume brands, which stand out by their strong identity, a story to tell, unmatched technology, rare perfumes … everything not seen elsewhere will be on display at Alternative Fragrance & Beauty Paris.
