China Beauty Expo (CBE), Asia’s largest beauty trade show, is going to celebrate its 22nd anniversary when it is held at the Shanghai New International Expo Centre from 23 – 25 May 2017. Boosted by the success of its previous editions, the international attendance and international scope of the show have increased consistently from one edition to the next, and have transformed the show into a key reference in the Asian beauty industry.

CBE 2017 will host 3,000 exhibitors in over 250,000 sqm of exhibition space. Among these exhibitors there will be over 1,200 international brands and 500 representatives from 26 countries and regions (90% increase in two years), including Australia, Canada, France, Germany, Israel, Italy, Japan, Malaysia, New Zealand, Poland, Singapore, South Korea, Spain, Switzerland, Thailand, UK and USA. CBE is the ideal platform for cosmetics manufacturers, brands and agents to break into the Asian-Pacific markets.

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