The Changing Future of Aesthetics. Interview by Thierry Piolatto.
Diego Perrotta, Country Manager of Allergan Aesthetics France, and Jason Smith, Senior Vice President, International, from Allergan Aesthetics, a global leader in medical aesthetic treatments, join us today to talk about the future of the industry…
ANTI-AGE Magazine: Thinking about the future of aesthetics, what trends are you seeing and how are they impacting the industry?
Jason Smith (J.S.): Our industry is evolving at an accelerated pace, and as modern cultures and consumer behaviours collide, we expect this rate to continue. These shifts have introduced many new trends and are reshaping the aesthetics landscape as we know it. This is why we commissioned the Allergan Aesthetics Future of Aesthetics Global Trends Report – we wanted to identify and better understand the trends that are set to define the industry over the coming years to help us to prepare and grow for the future. We identified 10 trends – some that are emerging today like Diverse Individuality and New Masculine, both showing that the pool of people exploring aesthetic possibilities is broadening and they’re choosing to celebrate their individuality. Then the Digital Lens highlights the need to enhance our digital offering both in and out of a clinic environment. Even traditional clinics are being transformed to provide immersive and holistic experiences from end to end.
To me, the future of aesthetics will require us to understand how every patient’s individual needs may differ – whether due to gender, skin tone, ethnicity or cultural nuance, the need to deliver a more personalised approach to aesthetic medicine is more important than ever and we’re here to better support our customers to provide the best outcomes for their patients.
AA Mag: What changes are you seeing in the aesthetics industry in France?
Diego Perrotta (D.P.): In a similar way to the wider industry, the aesthetics market in France is set to grow by more than 10% annually in the next 5 years.1* With consumer awareness of aesthetics increasing, treatments are becoming more accepted and more openly talked about. In fact, 69% of French citizens agree the stigma associated with cosmetic injectable treatments has lessened over the past five years.2**
We are now seeing hyper-informed aesthetics consumers presenting in clinics with very specific demands. As patients become more active participants and collaborators in their own aesthetic journey we need to better understand how to connect and treat every patient individually.
AA Mag: Given the evolving dynamics of the industry, how will Allergan Aesthetics support practitioners?
J.S.: At Allergan Aesthetics we aim to go far beyond products, helping our customers build thriving businesses, with best-in-class education, proven expertise, and unmatched support. Through the Allergan Medical Institute (AMI), we help them pursue the highest levels of clinical excellence through a tailored, comprehensive approach to medical education. And because our products are backed by cutting-edge science and our proven safety and efficacy data, our customer practitioners can confidently unlock their patient’s individual treatment needs and help them be the best versions of themselves.
AA Mag: Aesthetics conferences are in full swing, what is the focus for Allergan Aesthetics this year?
D.P.: This year our focus is on helping practitioners to discover their 360° with Allergan Aesthetics, so we’ll be channelling on this through AMI symposia and events. The theme 360° refers to our full offering – providing practitioners with the right training, tools, and a diverse portfolio of aesthetic products so they can confidently provide their patients with the bespoke treatment outcomes they are now looking for.
J.S.: Exactly, we are looking more closely at how to bring inclusive and individual treatment approaches to a diverse range of patients. Diversity and inclusivity are cornerstones of our business and so key themes from the Future of Aesthetics Global Trends Report such as Diverse Individuality, the New Masculine and Aesthetics-Ethics will be highlighted as we discuss the importance of treating patients across the ages.
AA Mag: And finally, what are you most looking forward to this year?
D.P.: At last year’s AMWC we launched a new facial hybrid injectable, which has now been introduced across many markets, so we’ll be celebrating its first anniversary by sharing results and experiences among leading key opinion leaders during a live panel discussion. Then, as we have just launched the Future of Aesthetics Global Trends Report in France, we’re keen to explore some of the themes that are more relevant here in France. It’s going to be an exciting year for Allergan Aesthetics and the ever-evolving aesthetics industry – we can’t wait to see what the year holds!
This is promotional material funded and developed by Allergan Aesthetics, an AbbVie company.
*Market growth is estimated to accelerate at a CAGR of 10.22% and register an incremental growth of USD 237.05 million between 2022-2027.
** Online interviews completed by 12,000+ ‘aesthetically aware’ 25-64-year-old women and men across 15 countries between July 14th to August 4th 2021. Funded by Allergan Aesthetics.
Références / References:
1. Technavio. Communiqué de presse : La taille du marché des dispositifs esthétiques en France va augmenter de 237,05 millions de dollars : Animé par l’augmentation de la sensibilisation aux chirurgies esthétiques. Publié en janvier 2023.
2. Allergan Aesthetics. Consumer Beauty Insights Study. Septembre 2021 – REF-83962
1. Technavio. Press release: France aesthetic devices market size to increase by USD 237.05 million: Driven by the rise in awareness regarding aesthetic surgeries. Published January 2023.
2. Allergan Aesthetics. Consumer Beauty Insights Study. September 2021 – REF-83962
