One of the leaders in the aesthetics market, Galderma plays an important role in developing the market’s practices. Firstly, by manufacturing products, whose efficacy and safety have been well proven. And secondly, and most importantly, by helping to train doctors.
“Unlike the cosmetics market, we are not in a mad scramble to develop new products. For decades now, our injectables have proven their efficacy and their safety. Today, our added value and our role is to guide and train doctors in the most specialised techniques, so that they can offer the best treatments and can upgrade their care.” Maxence Delmas – Manahging Director of Galderma Esthetique.
On social media, users erase any flaws and correct their photos using filters or apps. But when it comes to reality, their real-life image needs to be in step with their online image. This is why 25 to 35-year-olds, unlike their mothers, are opting for prevention in a bid to age better, rather than seeking a transformation to erase the signs of aging, and they are only too happy to share their efforts online. For them, flawless skin like in their filtered image is achieved by adopting a good skincare routine, centred around in-depth hydration with Restylane Skinboosters®.
Young doctors also use social media as a platform for communicating with their patients.
“I share my work on social media to inform people about the treatments available in my practice, but most of them come to me thanks to my Google reviews, which give my practice credibility in the eyes of the patients. Since this generation makes up its mind using the opinions of others, they make their choice according to the reviews and ratings given, and not just because of Instagram posts.” Dr Bouhassira, aesthetic doctor.
“40% of my patients are Millennials. And this number is rapidly increasing because it is connected with the massive populari- sation of social media. As proof of this, the demand that has increased the most in recent years is contouring, especially since the advent of ¾ selfies, as girls pay more attention to their face’s silhouette. This generation is free from inhibitions: they are not afraid to ask for a certain image they want to put across and they demand accurate results.” Dr Schinazi, aesthetic doctor.
